Catalina Zbar

Catalina Zbar (she/her) is the founder of Telomere Consulting, a consultancy that provides coaching and marketing services to boutique fitness studios around the world. With 10 years of experience in the fitness industry, Catalina combines data-driven business assessment with forward-thinking, innovative marketing to help clients position themselves as leaders in their industries. 

Originally from Argentina, Catalina spent 10 years working in financial services in Switzerland and the U.K. While living in London, Catalina became increasingly involved in the fitness industry, moonlighting as trusted advisor to a number of award-winning boutique fitness studios. Fast forward to today and Telomere Consulting has grown into a diverse team that has helped 100+ studio owners streamline their operations and feel empowered while ultimately boosting memberships, sales and retention.

In addition to coaching services, Telomere is also a marketing agency with an array of services tailored to its clients' unique offerings. Catalina's experience working with a multitude of studios worldwide and adapting to their unique cultures and values allows her to bring global best practices to her work and help her clients thrive.

Catalina has been a featured speaker for a variety of fitness companies and leading software companies, including MindBody, Mariana Tek, Fitgrid and Vimeo OTT. She is a Mindbody Certified Consultant and a health & wellness enthusiast, and is currently based in Toronto with her husband and three children.